If media matters to consumers, but they won’t spend a lot on it, the efficient use of content is to drive other businesses that have better (and bigger) economics. And this is exactly what’s happening.
The new streaming service is an important cog in the Disney machine
For millennia, the most popular stories on earth were epic tales of Gods and heroes. Five thousand years later, human culture remains similarly transfixed, albeit on a more modern epic: the Marvel Cinematic Universe.
The epic story form had never faced a foe as potent as the novel or cultural modernity. Yet after centuries of decline, the appeal of expansive imaginary worlds remained. Then suddenly, it came roaring back.
From media consolidation, to visual and social technology, to globalization, powerful trends have pushed the epic back to the forefront of our culture. And these forces are only getting stronger.
The MCU has been far more successful than any other universe. Some of that is the source material. Some of it is the execution. But part of it may be a winner-take-all paradigm. Can it last?
What did Epic need to do v. decide to do for the Fortnite Season X Finale / Fortnite Chapter 2 Reboot - and why?
As the number of platforms and scripted programmes has increased, the shows celebrated at the awards have become more obscure
A panel of industry experts will debate the state of the cinematic experience, discuss industry and audience trends, as well as discuss the new opportunities that today’s marketplace offers.
As media monoliths bundle their offerings, consumers will once again have to pay for a bunch of shows they don’t want. Only these will have an agenda.
Another day, another box office disappointment. Or record. Or franchise hit. Or franchise RIP. Or indie sleeper. Or indie sleep-with-the-fishes. What's going on?
Three decades in and a lot of bucks spent, OTT competition has clarified. Though not in ways that were expected.
Cloud game delivery and 'Netflix of Gaming' are the big new 'things' in media today. But they're unlikely to deliver the player or playtime growth that many expect.
Netflix Won't Be Felled by Recession, Bond Markets, Debt or Cash Losses (Netflix Misunderstandings, Pt. 8)
The most enduring argument for Netflix's eventual fall isn't about content rights or competition, but of balance sheets and downturns. And it was valid. Was.
A small number of companies will win the streaming “battle royale,” says former Amazon Studios strategist Matthew Ball. Amazon is “guaranteed” to be one of them, he says.
Welcome to the Metaverse.
Netflix has faced many challengers over the past decade, but growth hasn't slowed. Many more are about to come. But the effects are likely to be neutral at worst.